Over the years, NGOs have advocated for many good causes but over time their work showcased an image of poverty, sadness, and pity. This representation of multiple problems in India invites commiseration from the global as well as local audiences. However, there are a few NGOs who are taking a novel approach to dealing with serious problems, instead of banking on poverty selling they work towards creating a positive narrative.
By doing so they aim to not only eradicate the problem but also break the stigma associated with it, which is the primary reason for these problems to persist in society.
The following 4 NGOs are committed to breaking the stereotype and bringing a celebratory outlook to serious problems.